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About Us

Experience You Can Count On

Our service includes a comprehensive consultation to help identify gaps and opportunities, a comprehensive report that includes a project plan with  timelines and milestones, a cost analysis, and a schedule. We also offer interim management.



Rob Goudswaard, Founder

Inspiring international executive and entrepreneur with a passion for start-ups, scale-ups, innovation, technology, stakeholder management and sustainable results. Broad background and a proven track record in Consumer & Digital Healthcare, wireless telephony and personal care. Unique experience in general management, sales and marketing management, funding strategy, innovation, business development and finding market fit in large global as well as small international start-ups.New business creation, business development, performance management, strategic partnerships, M&A, post-merger integration.


Rob worked and lived in the USA , Asia  and Europe in regional and global leadership roles and  graduated from Harvard Business School (GMP, 2010) and  Groningen University (MBA, 1994)

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